Daylight & Daisy is a Chicago-based marketing consultancy that helps small business owners with email marketing, organic social media and full-funnel marketing strategy. It was founded by Jordan Giffney to take the "ick" out of marketing — so your strategy feels human, simple and true instead of salesy and overwhelming.

Daylight & Daisy prices per service, so you only pay for the support your business needs right now. That might be an email welcome flow, a monthly content calendar or a full-funnel strategy — and as your goals grow, your plan grows with you

Yes — yours. Instead of pre-set tiers, Daylight & Daisy builds a custom plan around your goals, your budget and the season your business is in. It works more like a roadmap than a menu: start with what will move the needle first, then layer in more support when you're ready.

No. Because every plan is built service by service, you can start with one focused project and add more robust support — ongoing email campaigns, social media management or full-funnel strategy — as your business grows. The plan meets you where you are.

Nope. Most clients come in with a great product and a messy (or nonexistent) marketing plan. Helping you get clear on what you do and why it matters is part of the work.

It depends on the channel. Email automations like welcome flows and abandoned cart reminders can start recovering sales within weeks of launching, while organic social and content usually build momentum over a few months of consistent posting. Daylight & Daisy sets measurable goals up front so you can see what's working.