New Product Launch

A growing candle brand expands its line with a first-ever non-aroma product launch.

At Concrete Poppy, summer isn’t a rush — it’s a rhythm.

Barefoot mornings, porch coffee, farmers market strolls, and slow days by the lake.

We knew we needed a bag that could move with us through all of it — simple, beautiful & made with purpose.

And once we had it, we knew we had to share it with you

Digital Media Campaign

For Concrete Poppy’s Summer Edit, we launched their first-ever non-aroma product, The Market Bag and an outdoor citronella candle — with a clear goal: drive sales during the slower summer months while expanding the brand’s lifestyle storytelling.

Our approach was grounded in consistency and content planning.

We organized a two-day shoot to capture a mix of photo and video content that reflected the brand’s relaxed, design-forward tone. From there, we built an organic marketing strategy around weekly email campaigns, sms communication and a steady 5–6 post schedule across Instagram and Facebook.

This mix of consistent visibility, authentic visuals, and story-driven messaging helped keep engagement and sales strong through the off-season.

The results…

Client
Concrete Poppy

Year
Summer 2025